We all know about scams and ponzi schemes. So much so that it comes as no surprise to hear the question posed about the catch in regards to a sales pitch. In other words, the person posing the question is expressing two very important points. The first is that the seller and the buyer have different interests and the the seller has both the incentive and means to manipulate the power in aaction that might not be necessarily in the interest of the buyer at worst or at a minimum influence the decision making process.
That means that the buyer has to be ever vigilant. That however happens lesser often than is necessary. Whenever someone says that the food system is broken, they are actually giving a critical analysis of the consumer's ability to act in his best interests.
One simple way to rectify that is to recognize that their is a potential catch in every food decision you make. Asking the question about where the catch is should be both standard and organic.
Yet, simply asking a question without the ability and correct information is unlikely to result in any positive change. That means that gathering correct information is absolutely necessary. Correct information is the fertile ground upon which a just food system will have to be built.
Having said that, I can argue that we can't have good leadership without good eatership. The first vote is that of food. Failure to master that results in an unjust food system as well as political system.
Where is your catch?